Estetica - chain of beauty salons

The complex beauty salons that provide hairdressing and cosmetic services.
For the purposes of the enquiry we have created logtype design, comprehensie visual identity, interior and exterior branding of salons, website design and promotional materials projects.

Basic visual identity - logotype

The initial idea for the logo of salons was to combine the complex character of the place
to emphasize the service atributes. The signet was created of which centrical structure builds
the multiplied basic hairdressing tool – scissors. The verbal part of the logo with the used type of font captures the essence of cosmetic treatments – return to delicacy and beauty.


There were also spatial identity elements designed: the outer caisson and three dimentional logo as a part of the decor.

In addition conceptual designs for the selected equipment were created.