The Ivy Club
The Ivy Club complex is a place that combines equestrian passion and a relax. A polo team can play a match on the club's playing field and horse riding fans have indoor and outdoor riding arenas, paddocks and pastures at their disposal.
The relaxing area is located in the Restaurant and Lounge Bar as parts of The Ivy Club House.
The idea for the logotype and emblem design of The Ivy Club was the passion for horse riding
and ivy, from which name of the Club has derived.
The name was inspired by American Ivy League, which is a union of eight, the most prominent and oldest American private universities whose sports teams are in the highest division
in the system of intercollegiate sports competitions.
Ivy refers to old buildings usually covered with it.
Graphic symbol consists of leaf elements and a shape of a horse head located inside
the emblem. All is framed in a decorative, symetrical form.
Visual identity includes basic elements of the Club's stationery, architectural elements,
clothes branding of players and horses.
The Ivy Club concentrates on two main fields: horse jumping and polo. Website also contains sections about horse sale and Club's events. The main aim of the website design is to emphasise visual effects over little text.